Patagonia makes long lasting eco-friendly surfboards and clothing, to the best of their ability, utilizing the least destructive of current technologies. The OCEANS AS WILDERNESS program is part of their education arm which includes brochures on sustainable fisheries: what fish are in plentiful supply and not threatened with extinction, therefore ok for us to eat. The Malloys and Belinda Baggs lead their pro charge, with elder statesman Gerry Lopez shaping surfboards, still setting style and tube-riding benchmarks in all day surf sessions.